Notes
Short arguments we keep having.
Not a blog for its own sake. Three pieces we send to people before a first call.
12 Aug 2026 · 6 min
The booking button is not a component
Dropping a widget on a finished site is how lunch hours get sold as colour appointments.
3 May 2026 · 5 min
Your marketplace profile is not a brand
The app is convenient. It is also a tax, and it makes you look like the room next door.
19 Jan 2026 · 5 min
Deposits are a design problem
A hold is a sentence, a moment, and a policy. It is not a toggle in a payments dashboard.