Work
Six businesses. Six diaries.
Restaurants, clinics, studios, an inn. The metric on each card is the one the client actually felt.
The counter is the room.
Reserve a sitting. Tell us the table before you tell us your name.
Hospitality · Hackney · 2025
Northroom
A 14-seat tasting counter that was taking reservations in Instagram DMs.
41% of covers booked on the site in 90 days
Atelier June
Choose a person.
- June AdeyemiColour · Thu
- Chris PalmaCut · Today
- Noor EliaColour · Fri
Studio · Edinburgh · 2025
Atelier June
Three chairs that wanted their own name back from a marketplace profile.
$2.3k a month no longer paid to a marketplace
New, or coming back?
Initial
45 min · $110
Follow-up
30 min · $75
Health · Bristol · 2024
Kindred Physio
Three clinics. One brand. Follow-ups that used to live on the reception desk.
37% fewer calls to move an existing patient
Field & Kiln
Saturday wheel.
Beginners · 3 hours
2 seats
Studio · Margate · 2024
Field & Kiln
A ceramics school whose workshops sold out in stories, then unravelled in messages.
31% of the waitlist converts when a seat opens
The Sable · Cornwall
The loft, direct.
The other site doesn’t include breakfast. This one does.
Stay · Cornwall · 2025
The Sable
A 22-room inn whose stays were mostly being sold by someone else’s brand.
48% of stays booked direct in the first season
Lumen Dental
For a nervous first visit.
- 1What hurts
- 2First hour
- 3A time that exists
Health · Manchester · 2026
Lumen Dental
A private practice whose 2016 template was losing nervous new patients.
63% more new-patient bookings in a quarter