Studio · Margate · 2024
Field & Kiln
A ceramics school whose workshops sold out in stories, then unravelled in messages.
Field & Kiln
Saturday wheel.
Beginners · 3 hours
2 seats
- 31%
- of the waitlist converts when a seat opens
- 4
- workshops a week, prepaid before the clay is out
- 1
- page per class, not one grid for everything
The problem
A beautiful grid of classes, and no idea who was actually coming. Seats were promised twice. Gift vouchers were a note in a book.
What we did
Each workshop is a page with a seat count, a date, and a plain description of who it’s for. Beginners are not dropped into a throwing intensive.
When a class fills, the button changes. The waitlist says what it will and won’t do.
Vouchers are a product with a balance, not a PDF.
After
Saturday is sold on Tuesday. The teachers stopped using their personal phones as the till.
Screens on this page are rebuilt for the walkthrough. The rules described are the ones we shipped.